Boosting Conversions and Reducing Abandoned Carts for Bacca Bucci with AI Calling Agent

Bacca Bucci, a popular shoe brand known for its quality and style, was facing high cart abandonment rates and low repeat purchase rates. Despite their wide variety of footwear, customers frequently abandoned their carts before completing purchases. Bacca Bucci sought a solution that could engage customers directly, build trust, and encourage faster purchasing decisions.

OutreachRight’s AI agent provided the ideal solution, delivering real-time customer engagement through abandoned cart recovery, failed payment resolution, and personalized post-purchase follow-ups. By addressing these key pain points, our AI agent helped Bacca Bucci recover significant sales and improve overall customer loyalty.

The Results

4200 Recovered Sales in a single month through our Abandoned Cart Recovery skill
31% Call-to-Conversion Rate achieved by re-engaging hesitant buyers
26% Increase in Repeat Purchases through personalized post-purchase engagement
9% Reduction in Abandoned Carts as a result of proactive AI follow-ups

4200 Recovered Sales in a single month through our Abandoned Cart Recovery skill
31% Call-to-Conversion Rate achieved by re-engaging hesitant buyers
26% Increase in Repeat Purchases through personalized post-purchase engagement
9% Reduction in Abandoned Carts as a result of proactive AI follow-ups

TRANSFORMATION

The Before and After Transformation

Before

High Abandonment Checkouts for First-Time Shoppers: First-time buyers often abandon their carts at checkouts, uncertain about sizing, fit, or product quality, leading to lost sales.
Missed Post-Purchase Upselling Opportunities: There needed to be a follow-up system in place to re-engage customers after their first purchase, leading to low repeat purchase rates.
Failed Payment Follow-Ups: Without proactive engagement, customers who experienced payment issues rarely completed their purchases.

After

Effective Abandoned Cart Recovery: Our AI agent reached out to customers who left items in their carts, addressing concerns around sizing, fit, and product quality. This targeted outreach led to 4200 recovered sales in a month and a 9% reduction in cart abandonment.
Personalized Post-Purchase Engagement: The AI agent re-engaged recent customers with personalized recommendations based on their past purchases. This strategy increased repeat purchases by 26%, encouraging customers to return for other items in the Bacca Bucci collection.
Proactive Failed Payment Resolution: The AI agent contacted customers who faced payment issues, providing quick support to help them complete their orders. This led to fewer abandoned carts and a smoother purchase experience.

The Before and After Transformation

Before

High Abandonment Checkouts for First-Time Shoppers: First-time buyers often abandon their carts at checkouts, uncertain about sizing, fit, or product quality, leading to lost sales.
Missed Post-Purchase Upselling Opportunities: There needed to be a follow-up system in place to re-engage customers after their first purchase, leading to low repeat purchase rates.
Failed Payment Follow-Ups: Without proactive engagement, customers who experienced payment issues rarely completed their purchases.

After

Effective Abandoned Cart Recovery: Our AI agent reached out to customers who left items in their carts, addressing concerns around sizing, fit, and product quality. This targeted outreach led to 4200 recovered sales in a month and a 9% reduction in cart abandonment.
Personalized Post-Purchase Engagement: The AI agent re-engaged recent customers with personalized recommendations based on their past purchases. This strategy increased repeat purchases by 26%, encouraging customers to return for other items in the Bacca Bucci collection.
Proactive Failed Payment Resolution: The AI agent contacted customers who faced payment issues, providing quick support to help them complete their orders. This led to fewer abandoned carts and a smoother purchase experience.

WHY OUTREACHRIGHT’S AI AGENT OUTPERFORMS EMAIL AND ADS

Real-Time Support and Personalization: Unlike email and ads, which are often ignored, our AI agent provides instant, personalized communication that helps resolve concerns in real-time, building trust with the customer.
Higher Call-to-Conversion Rate: With a 31% call-to-conversion rate, the AI agent far exceeded traditional conversion rates for remarketing emails or retargeting ads, capturing more sales with direct, interactive support.
Customized Upsell and Engagement: Post-purchase engagement tailored to individual buying patterns encouraged customers to explore complementary products, a tactic that’s more impactful than general email marketing.

Real-Time Support and Personalization: Unlike email and ads, which are often ignored, our AI agent provides instant, personalized communication that helps resolve concerns in real-time, building trust with the customer.
Higher Call-to-Conversion Rate: With a 31% call-to-conversion rate, the AI agent far exceeded traditional conversion rates for remarketing emails or retargeting ads, capturing more sales with direct, interactive support.
Customized Upsell and Engagement: Post-purchase engagement tailored to individual buying patterns encouraged customers to explore complementary products, a tactic that’s more impactful than general email marketing.

RESULTS

4000+ Additional Sales Recovered: The abandoned cart recovery skill alone recovered 4200 sales for Bacca Bucci in one month, demonstrating the effectiveness of direct AI engagement.
9% Reduction in Cart Abandonment: Proactive outreach addressed customer concerns and resolved payment issues, lowering cart abandonment by 9%.
Increased Customer Loyalty with 26% Repeat Purchases: The post-purchase follow-up system encouraged repeat purchases, as customers returned to Bacca Bucci for other items.
31% Call-to-Conversion Rate: The AI agent achieved a 31% conversion rate on calls, significantly outperforming traditional email and ad remarketing efforts.

4000+ Additional Sales Recovered: The abandoned cart recovery skill alone recovered 4200 sales for Bacca Bucci in one month, demonstrating the effectiveness of direct AI engagement.
9% Reduction in Cart Abandonment: Proactive outreach addressed customer concerns and resolved payment issues, lowering cart abandonment by 9%.
Increased Customer Loyalty with 26% Repeat Purchases: The post-purchase follow-up system encouraged repeat purchases, as customers returned to Bacca Bucci for other items.
31% Call-to-Conversion Rate: The AI agent achieved a 31% conversion rate on calls, significantly outperforming traditional email and ad remarketing efforts.

TESTIMONIAL

In Their Own Words

"The AI agent from OutreachRight has given us an edge in customer engagement. Our customers now receive instant, personalized support that makes a huge difference in their shopping experience. The increase in recovered sales and repeat purchases speaks for itself!"

-Anya Petrova , Chief Executive Officer

In Their Own Words

-Anya Petrova , Chief Executive Officer

CONCLUSION

Key Takeaways

Immediate Abandoned Cart Recovery: Personalized engagement led to 4200 additional sales by directly addressing customer concerns in real-time.
Repeat Purchase Incentives through Post-Purchase Engagement: By recommending complementary products, the AI agent increased customer loyalty and repeat purchase rates by 26%.
Higher Conversion Rates: The 31% call-to-conversion rate showcased the effectiveness of the AI agent compared to passive channels like email and ads.

Key Takeaways

Immediate Abandoned Cart Recovery: Personalized engagement led to 4200 additional sales by directly addressing customer concerns in real-time.
Repeat Purchase Incentives through Post-Purchase Engagement: By recommending complementary products, the AI agent increased customer loyalty and repeat purchase rates by 26%.
Higher Conversion Rates: The 31% call-to-conversion rate showcased the effectiveness of the AI agent compared to passive channels like email and ads.