Unlocking Revenue and Boosting Engagement for The Flexnest with AI Calling Agent

The Flexnest, a top brand in high-quality fitness equipment, faced persistent challenges in reducing cart abandonment and re-engaging past customers. Despite investing in traditional email reminders, social media ads, and other remarketing efforts, results were limited, and conversion rates remained below expectations.

OutreachRight’s AI agent solution brought a fresh, highly effective approach to reconnect with customers. Unlike email and ad retargeting, which often go ignored or take days to yield results, our AI calling agent engaged customers directly, with personalized and proactive outreach. With advanced skills like abandoned cart recovery, failed payment follow-ups, and post-purchase re-engagement, our AI agent provided an engaging and human-like touch that achieved results other methods couldn’t match.

The Results

370 Sales Recovered in a single month through our Abandoned Cart Recovery skill, surpassing results from email and ads
29% Call-to-Conversion Rate—a rate 3x higher than standard email re-engagement
Re-engaged 23% of Inactive Customers, turning them into repeat buyers
8% Decrease in Cart Abandonment achieved through proactive AI-driven outreach

370 Sales Recovered in a single month through our Abandoned Cart Recovery skill, surpassing results from email and ads
29% Call-to-Conversion Rate—a rate 3x higher than standard email re-engagement
Re-engaged 23% of Inactive Customers, turning them into repeat buyers
8% Decrease in Cart Abandonment achieved through proactive AI-driven outreach

TRANSFORMATION

The Before and After Transformation

Before

High Cart Abandonment Despite Email Follow-Ups: Flexnest relied on emails to reach out to customers who abandoned carts, but open rates were low, and many potential sales slipped away.
Ineffective Ads and Retargeting for Inactive Customers: Traditional retargeting methods were unable to break through customer fatigue and re-engage inactive users.
Failed Payments with Minimal Re-Engagement: Customers who experienced payment issues often left without retrying, as there were no immediate solutions to help them resume their purchase.

After

Direct and Personalized Abandoned Cart Recovery: The AI agent proactively reached out to customers within minutes of cart abandonment, creating a sense of urgency and personal engagement that email lacks. This approach led to 370 recovered sales in a single month, a result email reminders couldn’t match.
Dynamic Re-Engagement of Inactive Customers: Unlike ad-based retargeting, which can feel impersonal, the AI agent used real-time interactions and targeted calls to capture the attention of inactive customers. This human-like engagement reactivated 23% of previously inactive customers, converting them into loyal buyers.

The Before and After Transformation

Before

High Cart Abandonment Despite Email Follow-Ups: Flexnest relied on emails to reach out to customers who abandoned carts, but open rates were low, and many potential sales slipped away.
Ineffective Ads and Retargeting for Inactive Customers: Traditional retargeting methods were unable to break through customer fatigue and re-engage inactive users.
Failed Payments with Minimal Re-Engagement: Customers who experienced payment issues often left without retrying, as there were no immediate solutions to help them resume their purchase.

After

Direct and Personalized Abandoned Cart Recovery: The AI agent proactively reached out to customers within minutes of cart abandonment, creating a sense of urgency and personal engagement that email lacks. This approach led to 370 recovered sales in a single month, a result email reminders couldn’t match.
Dynamic Re-Engagement of Inactive Customers: Unlike ad-based retargeting, which can feel impersonal, the AI agent used real-time interactions and targeted calls to capture the attention of inactive customers. This human-like engagement reactivated 23% of previously inactive customers, converting them into loyal buyers.

WHY OUTREACHRIGHT’S AI AGENT OUTPERFORMS EMAIL AND ADS

Instant, Human-Like Conversations: Unlike email or ads, which can feel distant, the AI agent provides a live, conversational experience. Customers feel more engaged and are more likely to take immediate action when spoken to directly.
Higher Call-to-Conversion Rate: With a 29% call-to-conversion rate, the AI agent far outperforms email open rates (average 20%) and conversion rates from retargeting ads (typically 10-15%). This means Flexnest captured more sales through direct interaction than through passive channels.
Improved Customer Experience: The AI agent can answer questions, help with payment issues, and provide tailored product recommendations, making it a more effective way to address customer concerns than static emails or ads.

Instant, Human-Like Conversations: Unlike email or ads, which can feel distant, the AI agent provides a live, conversational experience. Customers feel more engaged and are more likely to take immediate action when spoken to directly.
Higher Call-to-Conversion Rate: With a 29% call-to-conversion rate, the AI agent far outperforms email open rates (average 20%) and conversion rates from retargeting ads (typically 10-15%). This means Flexnest captured more sales through direct interaction than through passive channels.
Improved Customer Experience: The AI agent can answer questions, help with payment issues, and provide tailored product recommendations, making it a more effective way to address customer concerns than static emails or ads.

RESULTS

370 Additional Sales Recovered: Last month alone, our abandoned cart recovery skill generated 370 additional sales, an outcome that would have required multiple email sequences or high ad spend to achieve through traditional methods.
8% Reduction in Cart Abandonment: By engaging customers directly and offering immediate solutions, the AI agent helped Flexnest reduce cart abandonment by 8%.
23% of Inactive Customers Re-engaged: Inactive customers responded positively to the AI agent’s direct outreach, with 23% returning to make new purchases, revitalizing this valuable segment.
29% Call-to-Conversion Rate: The AI agent’s proactive, conversational approach achieved a 29% conversion rate on re-engagement calls, far surpassing the industry averages for email and ads.

370 Additional Sales Recovered: Last month alone, our abandoned cart recovery skill generated 370 additional sales, an outcome that would have required multiple email sequences or high ad spend to achieve through traditional methods.
8% Reduction in Cart Abandonment: By engaging customers directly and offering immediate solutions, the AI agent helped Flexnest reduce cart abandonment by 8%.
23% of Inactive Customers Re-engaged: Inactive customers responded positively to the AI agent’s direct outreach, with 23% returning to make new purchases, revitalizing this valuable segment.
29% Call-to-Conversion Rate: The AI agent’s proactive, conversational approach achieved a 29% conversion rate on re-engagement calls, far surpassing the industry averages for email and ads.

TESTIMONIAL

In Their Own Words

"OutreachRight’s AI agent has completely changed our approach to customer engagement. The impact on sales and customer satisfaction is undeniable. Reaching customers directly has had a stronger impact than we ever got from email or ads, and it feels like having a dedicated team member working around the clock."

-David Brooks , Chief Technology Officer

In Their Own Words

-David Brooks , Chief Technology Officer

CONCLUSION

Key Takeaways

Real-Time Abandoned Cart Recovery: Direct engagement led to immediate customer action, recovering 370 sales that might have been lost to email or ad fatigue.
High-Impact Re-Engagement for Inactive Customers: Direct outreach helped capture the attention of inactive customers, converting them into repeat buyers at a rate far above ad retargeting.
Effective Failed Payment Follow-Up: Personal outreach made it easy for customers to resolve payment issues, lowering abandoned cart rates by 8% and increasing conversion potential.

Key Takeaways

Real-Time Abandoned Cart Recovery: Direct engagement led to immediate customer action, recovering 370 sales that might have been lost to email or ad fatigue.
High-Impact Re-Engagement for Inactive Customers: Direct outreach helped capture the attention of inactive customers, converting them into repeat buyers at a rate far above ad retargeting.
Effective Failed Payment Follow-Up: Personal outreach made it easy for customers to resolve payment issues, lowering abandoned cart rates by 8% and increasing conversion potential.