Good Chef - OutreachRight

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Arup chatterjee

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OutreachRight Boosts Good Chef’s Subscription Efficiency While Saving Over $26,000 Annually.

Key Takeaways:

Significant Cost Savings: By switching from traditional platforms like Shopify to OutreachRight’s MedusaJS-based custom platform, Good Chef reduced their monthly tech expenses by up to 70%, eliminating costly platform fees and plugin dependencies.
Eliminated High Shopify Fees: With Shopify Plus costing $2,300/month and typical plugin expenses reaching an additional $500/month, Good Chef’s annual costs exceeded $39,600.
Custom Development Without Compromise: OutreachRight delivered a subscription solution tailored to Good Chef’s exact needs—at a fraction of the cost. This resulted in an annual savings of over $26,880 in the first year alone and $25,200 each subsequent year.
Scalable, Cost-Effective Solution: The Medusa-based platform allows Good Chef to maintain a low, predictable tech cost without sacrificing features, performance, or scalability.

Client Overview:

Client: Good Chef
Industry: Plant-Based Meal Subscription Service
Project Focus: Custom Subscription Logic Implementation
Platform: OutreachRight’s Custom MedusaJS Solution

Key Takeaways:

Significant Cost Savings: By switching from traditional platforms like Shopify to OutreachRight’s MedusaJS-based custom platform, Good Chef reduced their monthly tech expenses by up to 70%, eliminating costly platform fees and plugin dependencies.
Eliminated High Shopify Fees: With Shopify Plus costing $2,300/month and typical plugin expenses reaching an additional $500/month, Good Chef’s annual costs exceeded $39,600.
Custom Development Without Compromise: OutreachRight delivered a subscription solution tailored to Good Chef’s exact needs—at a fraction of the cost. This resulted in an annual savings of over $26,880 in the first year alone and $25,200 each subsequent year.
Scalable, Cost-Effective Solution: The Medusa-based platform allows Good Chef to maintain a low, predictable tech cost without sacrificing features, performance, or scalability.

Client Overview:

Client: Good Chef
Industry: Plant-Based Meal Subscription Service
Project Focus: Custom Subscription Logic Implementation
Platform: OutreachRight’s Custom MedusaJS Solution

Challenge: Building a Scalable Subscription Model for a Niche Audience

Good Chef, a premium provider of shock-frozen plant-based meal boxes, needed to offer a highly customizable subscription model to support their growing customer base. Their vision was to deliver a seamless subscription experience that allows users to select meal box options, payment schedules, and preferred payment methods—all while retaining complete control over renewals and cancellations.

Initially, Good Chef explored traditional platforms like Magento, WooCommerce, and Shopify, but all failed to deliver the scalability, flexibility, and control they needed for their headless commerce setup. They needed a solution that could be custom-built without having to create core functionalities like cart management and checkout from scratch.

Solution: A Tailored Subscription Engine Using Medusa’s Building Blocks

OutreachRight partnered with Good Chef to develop a fully customized subscription engine built on Medusa’s powerful open-source headless commerce framework. Using Medusa’s core building blocks, OutreachRight created a subscription model that was independent of payment providers, giving Good Chef control over subscription renewals, pricing logic, and customer preferences.

Key Features Implemented:

Custom Subscription Models: Created new data entities to represent subscription types, renewal frequencies, and user preferences.
Flexible Payment Integration: Implemented a unified payment method that allowed customers to select their preferred options without being locked into provider-specific limitations.
Automated Renewals: Leveraged Medusa’s cron jobs to automate nightly renewal checks, generating new orders based on subscription cycles.
Customizable User Flow: Designed a bespoke customer journey from initial sign-up to order management, including easy options to switch, pause, or cancel subscriptions.

"Medusa’s architecture allowed us to seamlessly integrate complex subscription flows into Good Chef’s system without disrupting the overall commerce experience. This flexibility made it possible for us to tailor the logic exactly to Good Chef’s needs while keeping costs predictable and manageable."
— Jim Blake, Commerce Head, GoodChef

Cost Savings with OutreachRight:

Before working with OutreachRight, Good Chef’s projected costs on Shopify Plus were as follows:

Annual Shopify Plus Plan Cost: $33,600
Annual Plugin & Addon Cost: $6,000
Total Annual Cost: $39,600

After transitioning to OutreachRight’s custom-built Medusa solution, Good Chef reduced these costs by up to 70%, resulting in:

First-Year Savings: $12,880.00
Ongoing Annual Savings: $25,200.00

By eliminating high Shopify fees, plugin costs, and maintenance complexities, OutreachRight’s solution delivered an immediate ROI, empowering Good Chef to reinvest savings into growth initiatives.

Key Features Implemented:

Custom Subscription Models: Created new data entities to represent subscription types, renewal frequencies, and user preferences.
Flexible Payment Integration: Implemented a unified payment method that allowed customers to select their preferred options without being locked into provider-specific limitations.
Automated Renewals: Leveraged Medusa’s cron jobs to automate nightly renewal checks, generating new orders based on subscription cycles.
Customizable User Flow: Designed a bespoke customer journey from initial sign-up to order management, including easy options to switch, pause, or cancel subscriptions.

Cost Savings with OutreachRight:

Before working with OutreachRight, Good Chef’s projected costs on Shopify Plus were as follows:

Annual Shopify Plus Plan Cost: $33,600
Annual Plugin & Addon Cost: $6,000
Total Annual Cost: $39,600

After transitioning to OutreachRight’s custom-built Medusa solution, Good Chef reduced these costs by up to 70%, resulting in:

First-Year Savings: $12,880.00
Ongoing Annual Savings: $25,200.00

By eliminating high Shopify fees, plugin costs, and maintenance complexities, OutreachRight’s solution delivered an immediate ROI, empowering Good Chef to reinvest savings into growth initiatives.

Results: A Future-Proof Platform for Good Chef’s Growth

With OutreachRight’s solution, Good Chef was able to launch a subscription service that perfectly aligns with their product philosophy, enabling them to attract more repeat customers and reduce churn. The modular nature of Medusa combined with OutreachRight’s customization ensured that Good Chef’s platform could scale without hitting the typical limitations of Shopify and other rigid platforms.

Impact on Good Chef’s Business:

30% Increase in Subscription Sign-Ups: With a simplified user journey and flexible payment options.
Higher Customer Retention: Due to enhanced control over subscription management.
Reduced Operational Costs: By eliminating third-party plugin dependencies and managing everything within a single platform.

Impact on Good Chef’s Business:

30% Increase in Subscription Sign-Ups: With a simplified user journey and flexible payment options.
Higher Customer Retention: Due to enhanced control over subscription management.
Reduced Operational Costs: By eliminating third-party plugin dependencies and managing everything within a single platform.

Why OutreachRight?

OutreachRight specializes in transforming rigid, high-cost platforms like Shopify into scalable, custom e-commerce solutions using Medusa. Our expertise in subscription logic, payment management, and tailored user experiences enables brands like Good Chef to innovate and grow without sacrificing operational control or margins.

Book a free strategy call with us today if your business is ready to move beyond Shopify’s limitations and explore a more flexible and cost-effective e-commerce solution.

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