Mango Bikes

OutreachRight partnered with Mango Bikes to reimagine their e-commerce platform using MedusaJS. By leveraging Medusa’s open-source, composable architecture, we built a scalable, high-performance solution that eliminated plugin dependencies and provided complete control over customisation.

Key Features Implemented:

• Composable Architecture for Customization: Created a fully flexible customizer that allows customers to select from over six million possible combinations of bike configurations, making Mango Bikes a leader in personalization.

• Multi-Currency and Multi-Region Support: Configured multiple currencies and region-specific settings, allowing Mango Bikes to seamlessly sell in new markets such as Germany, the US, and Japan.

• Bespoke Checkout Flow: Integrated Stripe and PayPal for smooth and reliable payments, enhancing the user experience and improving checkout completion rates.

• Seamless Frontend-Backend Decoupling: Built a high-performance Jamstack frontend using Next.js, ensuring a lightning-fast and visually engaging shopping experience.

“The old platform felt like patchwork—an endless loop of troubleshooting. With OutreachRight’s MedusaJS solution, we’ve got a unified, reliable system that’s a dream to work with. No more worrying about plugins breaking or security issues popping up!”
— Andrew Hassard, Managing Director, Mango Bikes

Significant Cost Savings with OutreachRight:

Mango Bikes significantly reduced operational expenses by switching from their outdated WooCommerce setup to OutreachRight’s MedusaJS solution. Here’s how the costs compare:

• Previous Shopify Setup Costs:

  • Monthly Plugin and Server Costs: $1700

  • Annual Cost: $20,400

  • Additional Maintenance and Security Costs: $3,000

• Total Annual Costs: $23,400

With MedusaJS, Mango Bikes now enjoys a 70% reduction in annual platform costs, saving over $6,300 annually. This freed-up budget is reinvested in growth initiatives like marketing and new product lines.

Rapid Global Expansion with Minimal Effort

Medusa’s open-source flexibility allowed Mango Bikes to expand quickly into new markets without operational headaches. With support for multi-currency and regional pricing built directly into the platform, they could launch new storefronts in Germany, the US, and Japan, offering localized experiences and optimized checkout flows.

• Global Reach from Day One: Entered new markets with support for region-specific settings and payment options.

• Future-Proof Flexibility: The MedusaJS solution can scale to even more regions as Mango Bikes grows.

Optimized Checkout and Enhanced UX

With MedusaJS, OutreachRight implemented a streamlined checkout experience integrating region-specific payment methods like Stripe, Klarna, and PayPal. This customization allowed Mango Bikes to offer a localized experience for each customer segment, leading to a 70% increase in overall conversion rates and a 46% increase in average order value.

• Seamless Payment Integrations: Stripe, Klarna, and PayPal are integrated with region-specific options.

• Improved Checkout Completion Rates: A smooth, high-performing checkout process across all devices.

Centralized Management with an Intuitive Dashboard

Managing multiple regions and currencies can often lead to a fragmented workflow and complex operations. However, OutreachRight’s MedusaJS solution provided Mango Bikes with a centralized admin dashboard that enables them to handle everything from one platform.

With a single interface, Mango Bikes can oversee orders, returns, product configurations, and regional settings—eliminating the need for multiple dashboards and reducing admin time by over 50%.

Outcome:

• Unified Dashboard: Manage 40+ regions, multiple currencies, and all product data from a single interface.

• Reduced Admin Complexity: Eliminated the need for extensive developer intervention.

• Improved Productivity: Enabled the team to focus on strategic growth rather than day-to-day troubleshooting.