Boosting Conversion Rate by 5% for Naturali

Naturali, a popular clean beauty brand, partnered with OutreachRight to tackle barriers in their online store that were limiting conversions and revenue. Key issues included unclear product distinctions, an overly complex checkout process, and a lack of targeted upselling—all contributing to high cart abandonment rates and missed revenue potential.

Through focused improvements in product clarity, a streamlined checkout, and personalized recommendations, OutreachRight helped Naturali achieve a 5% boost in conversion rate and a 15% increase in average order value (AOV).

The Results

5% Increase in conversion rate, moving from 3% to 8%
$200k Additional Revenue driven by strategic optimizations
15% Higher AOV through personalized product recommendations

5% Increase in conversion rate, moving from 3% to 8%
$200k Additional Revenue driven by strategic optimizations
15% Higher AOV through personalized product recommendations

TRANSFORMATION

The Before and After Transformation

Before

Product Confusion: Many products offered similar benefits without clear distinctions, leaving customers unsure of the best fit and abandoning their carts.
Overcomplicated Checkout: The checkout process had too many steps, which led to drop-offs just before completing purchases.
Basic Product Recommendations: Recommendations were generic, missing the chance to offer personalized add-ons that would appeal to each customer’s specific needs.

After

Clear Product Differentiation: We reorganized each product page to highlight unique benefits and targeted use cases. This reduced confusion and empowered customers to make decisions confidently, increasing completed purchases.
Streamlined Checkout Process: By cutting unnecessary steps and enabling autofill options, we created a faster, more seamless checkout. This change led to higher purchase completions and reduced cart abandonment.
Personalized Recommendation System: We implemented a dynamic recommendation engine that presented relevant add-on products based on each customer’s browsing and purchase behavior. This tailored approach boosted AOV by 15% as customers discovered complementary products they might not have considered otherwise.

The Before and After Transformation

Before

Product Confusion: Many products offered similar benefits without clear distinctions, leaving customers unsure of the best fit and abandoning their carts.
Overcomplicated Checkout: The checkout process had too many steps, which led to drop-offs just before completing purchases.
Basic Product Recommendations: Recommendations were generic, missing the chance to offer personalized add-ons that would appeal to each customer’s specific needs.

After

Clear Product Differentiation: We reorganized each product page to highlight unique benefits and targeted use cases. This reduced confusion and empowered customers to make decisions confidently, increasing completed purchases.
Streamlined Checkout Process: By cutting unnecessary steps and enabling autofill options, we created a faster, more seamless checkout. This change led to higher purchase completions and reduced cart abandonment.
Personalized Recommendation System: We implemented a dynamic recommendation engine that presented relevant add-on products based on each customer’s browsing and purchase behavior. This tailored approach boosted AOV by 15% as customers discovered complementary products they might not have considered otherwise.

TESTIMONIAL

In Their Own Words

"OutreachRight transformed our site into a user-friendly experience that has had a visible impact on our sales. We’re seeing more engagement, higher conversion rates, and a significant lift in our average order value."

-Emily Nguyen,Co-Founder and Chief Creative Officer

In Their Own Words

-Emily Nguyen,Co-Founder and Chief Creative Officer

CONCLUSION

Key Takeaways

Clear Product Choices: Simplifying product distinctions reduced decision fatigue and improved conversion rates.
Higher AOV through Personalization: Targeted recommendations encouraged customers to explore and purchase complementary items, increasing order values.
Enhanced Mobile and Checkout Experience: Optimizing mobile speed and checkout steps led to fewer drop-offs and higher engagement.

Key Takeaways

Clear Product Choices: Simplifying product distinctions reduced decision fatigue and improved conversion rates.
Higher AOV through Personalization: Targeted recommendations encouraged customers to explore and purchase complementary items, increasing order values.
Enhanced Mobile and Checkout Experience: Optimizing mobile speed and checkout steps led to fewer drop-offs and higher engagement.