Increasing Sales and Reducing Abandonment for Naturali with AI Calling Agent

Naturali, a popular hair care brand specializing in natural and eco-friendly products, was facing challenges in reducing cart abandonment and educating new customers about their unique ingredients and benefits. Customers often hesitated at checkout, unsure if the products were the right fit for their hair type or concerned about committing to a subscription without enough information.

OutreachRight implemented an AI calling agent solution tailored to Naturali’s needs. With skills like abandoned cart recovery, product education, and subscription re-engagement, the AI agent provided a real-time, personalized approach that traditional methods couldn’t match. These solutions led to significant improvements in conversions, reduced cart abandonment, and increased subscription rates.

The Results

1870 Sales Recovered through our Abandoned Cart Recovery skill, driving a substantial lift in monthly revenue
28% Call-to-Conversion Rate from personalized, AI-driven re-engagements
18% Increase in Subscription Sign-Ups with proactive product education and support
10% Reduction in Abandoned Carts through tailored follow-ups

1870 Sales Recovered through our Abandoned Cart Recovery skill, driving a substantial lift in monthly revenue
28% Call-to-Conversion Rate from personalized, AI-driven re-engagements
18% Increase in Subscription Sign-Ups with proactive product education and support
10% Reduction in Abandoned Carts through tailored follow-ups

TRANSFORMATION

The Before and After Transformation

Before

High Abandonment from First-Time Shoppers: Many first-time visitors abandoned their carts due to uncertainty about product suitability for their hair type.
Limited Subscription Sign-Ups: Without clear guidance on product usage and benefits, customers hesitated to subscribe, resulting in low subscription sign-up rates.
Unresolved Payment Issues: Failed payments went largely unattended, leading to further cart abandonment and missed sales.

After

Abandoned Cart Recovery with Product Support: The AI agent reached out to customers who left items in their carts, offering product details specific to their hair concerns and answering questions in real-time. This targeted approach recovered 1870 sales and reduced cart abandonment by 10%.
Proactive Subscription Support: The AI agent educated potential subscribers on product benefits and usage, leading to an 18% increase in subscription sign-ups as customers felt more informed and confident in their choices.
Seamless Payment Issue Resolution: For customers who faced failed payments, the AI agent provided direct support, guiding them through the checkout process, which improved customer experience and retained sales.

The Before and After Transformation

Before

High Abandonment from First-Time Shoppers: Many first-time visitors abandoned their carts due to uncertainty about product suitability for their hair type.
Limited Subscription Sign-Ups: Without clear guidance on product usage and benefits, customers hesitated to subscribe, resulting in low subscription sign-up rates.
Unresolved Payment Issues: Failed payments went largely unattended, leading to further cart abandonment and missed sales.

After

Abandoned Cart Recovery with Product Support: The AI agent reached out to customers who left items in their carts, offering product details specific to their hair concerns and answering questions in real-time. This targeted approach recovered 1870 sales and reduced cart abandonment by 10%.
Proactive Subscription Support: The AI agent educated potential subscribers on product benefits and usage, leading to an 18% increase in subscription sign-ups as customers felt more informed and confident in their choices.
Seamless Payment Issue Resolution: For customers who faced failed payments, the AI agent provided direct support, guiding them through the checkout process, which improved customer experience and retained sales.

WHY OUTREACHRIGHT’S AI AGENT OUTPERFORMS EMAIL AND ADS

Instant, Personalized Engagement: While emails and ads can feel impersonal, our AI agent offers immediate, real-time support that builds trust and addresses concerns, resulting in higher conversions.
Effective Subscription Education: The AI agent’s proactive approach educates customers on the benefits of subscriptions, an approach that’s more engaging and persuasive than email campaigns.
Higher Call-to-Conversion Rate: With a 28% call-to-conversion rate, the AI agent’s direct outreach outperformed traditional remarketing methods, effectively converting hesitant shoppers into buyers.

Instant, Personalized Engagement: While emails and ads can feel impersonal, our AI agent offers immediate, real-time support that builds trust and addresses concerns, resulting in higher conversions.
Effective Subscription Education: The AI agent’s proactive approach educates customers on the benefits of subscriptions, an approach that’s more engaging and persuasive than email campaigns.
Higher Call-to-Conversion Rate: With a 28% call-to-conversion rate, the AI agent’s direct outreach outperformed traditional remarketing methods, effectively converting hesitant shoppers into buyers.

RESULTS

10% Reduction in Cart Abandonment: Real-time outreach reduced cart abandonment, addressing customer hesitations and offering timely support.
Increased Subscription Engagement: 18% more customers signed up for subscriptions, thanks to the AI agent’s targeted education and support, boosting long-term customer loyalty.
28% Call-to-Conversion Rate: With a 28% conversion rate from calls, the AI agent demonstrated a high impact, converting more leads than passive email or ad channels.

10% Reduction in Cart Abandonment: Real-time outreach reduced cart abandonment, addressing customer hesitations and offering timely support.
Increased Subscription Engagement: 18% more customers signed up for subscriptions, thanks to the AI agent’s targeted education and support, boosting long-term customer loyalty.
28% Call-to-Conversion Rate: With a 28% conversion rate from calls, the AI agent demonstrated a high impact, converting more leads than passive email or ad channels.

TESTIMONIAL

In Their Own Words

"The AI agent has been a game-changer for us. Our customers get the answers they need instantly, whether it’s about product ingredients or the subscription benefits. The improvement in conversions and subscription rates has been phenomenal."

-Emily Nguyen , Co-Founder and Chief Creative Officer

In Their Own Words

-Emily Nguyen , Co-Founder and Chief Creative Officer

CONCLUSION

Key Takeaways

Real-Time Abandoned Cart Recovery: Immediate follow-ups by the AI agent recovered 1870 sales and reduced cart abandonment by 10%.
Increased Subscription Sign-Ups: Personalized support and education encouraged more customers to subscribe, resulting in an 18% increase in sign-ups.
Higher Conversion Rate with Proactive Engagement: A 28% call-to-conversion rate showcases the power of direct, real-time customer engagement.

Key Takeaways

Real-Time Abandoned Cart Recovery: Immediate follow-ups by the AI agent recovered 1870 sales and reduced cart abandonment by 10%.
Increased Subscription Sign-Ups: Personalized support and education encouraged more customers to subscribe, resulting in an 18% increase in sign-ups.
Higher Conversion Rate with Proactive Engagement: A 28% call-to-conversion rate showcases the power of direct, real-time customer engagement.