Increasing Conversion Rates by 6% for Old School Station

Old School Station, a popular brand selling retro gaming consoles loaded with over 15,000 classic games, collaborated with OutreachRight to address barriers affecting conversions. Issues around unclear product differentiation, insufficient game information, and limited support features were creating roadblocks for potential buyers. These challenges were leading to a low conversion rate and an increase in return-to-origin (RTO) orders.

Through a series of strategic adjustments, our team transformed Old School Station’s website into a customer-friendly, engaging platform. The updates delivered a strong boost in their conversion rate, proving that thoughtful optimization can yield impressive results in the retro gaming sector.

The Results

6% Increase in overall conversion rate, from 2% to 8%
Noticeable Rise in average order value (AOV) with refined product pages and clarified messaging
$250k Additional Revenue generated after implementing focused conversion optimization improvements

6% Increase in overall conversion rate, from 2% to 8%
Noticeable Rise in average order value (AOV) with refined product pages and clarified messaging
$250k Additional Revenue generated after implementing focused conversion optimization improvements

TRANSFORMATION

The Before and After Transformation

Before

Unclear Product Differences: Buyers were uncertain about the distinctions between the ATOM and ATOM+ consoles, leading to hesitations and abandoned carts.
Overwhelming Game Selection: With a claim of 15,000 games but no clear breakdown, potential customers were left uncertain.
Limited Post-Purchase Support Information: Customers were apprehensive about making a purchase without clarity on warranty or support services.
Basic Chatbot Support: Limited chatbot capabilities that didn’t address customer questions well or connect them to useful information.
Poor Mobile Experience: The mobile site wasn’t fully optimized, which led to slower load times and a higher bounce rate.

After

Clear Product Pages: Developed dedicated pages to differentiate ATOM and ATOM+, positioning ATOM+ as a premium option to drive up AOV.
Engaging Game Previews: Introduced GIFs of top-selling retro games from the ’90s and early 2000s, boosting user interest and connection.
Enhanced AI Support: Installed an AI-driven chatbot, providing immediate answers to common questions. This feature alone increased conversions by 3%.
Optimized Mobile Layout: Fully revamped the mobile experience with faster load times and an intuitive user interface.
Video FAQs: Added video responses to common questions, simplifying the buying process for customers.

The Before and After Transformation

Before

Unclear Product Differences: Buyers were uncertain about the distinctions between the ATOM and ATOM+ consoles, leading to hesitations and abandoned carts.
Overwhelming Game Selection: With a claim of 15,000 games but no clear breakdown, potential customers were left uncertain.
Limited Post-Purchase Support Information: Customers were apprehensive about making a purchase without clarity on warranty or support services.
Basic Chatbot Support: Limited chatbot capabilities that didn’t address customer questions well or connect them to useful information.
Poor Mobile Experience: The mobile site wasn’t fully optimized, which led to slower load times and a higher bounce rate.

After

Clear Product Pages: Developed dedicated pages to differentiate ATOM and ATOM+, positioning ATOM+ as a premium option to drive up AOV.
Engaging Game Previews: Introduced GIFs of top-selling retro games from the ’90s and early 2000s, boosting user interest and connection.
Enhanced AI Support: Installed an AI-driven chatbot, providing immediate answers to common questions. This feature alone increased conversions by 3%.
Optimized Mobile Layout: Fully revamped the mobile experience with faster load times and an intuitive user interface.
Video FAQs: Added video responses to common questions, simplifying the buying process for customers.

TESTIMONIAL

In Their Own Words

"The results have been outstanding! The OutreachRight team transformed our site’s usability and clarity, and we’ve seen the impact on our conversions. Our conversion rate reached 8%, which is a huge improvement!"

-Sarah Thompson,Founder and CEO

In Their Own Words

-Sarah Thompson,Founder and CEO

CONCLUSION

Key Takeaways

Clear Product Communication: A straightforward product display helped reduce confusion, making it easy for customers to see differences and select the right product.
Emotional Connection Through Nostalgia: Engaging elements like GIFs and game previews resonated with customers, increasing their engagement with the brand.
AI-Powered Customer Support: Offering instant answers through an AI assistant reduced drop-offs and kept customers engaged through to purchase.
Mobile Optimization: Enhancing the mobile experience led to a smooth browsing process, keeping customers engaged on mobile devices.
Video-Assisted Buying Experience: Video FAQs provided quick insights into product benefits, making it easier for customers to move toward a purchase decision.

Key Takeaways

Clear Product Communication: A straightforward product display helped reduce confusion, making it easy for customers to see differences and select the right product.
Emotional Connection Through Nostalgia: Engaging elements like GIFs and game previews resonated with customers, increasing their engagement with the brand.
AI-Powered Customer Support: Offering instant answers through an AI assistant reduced drop-offs and kept customers engaged through to purchase.
Mobile Optimization: Enhancing the mobile experience led to a smooth browsing process, keeping customers engaged on mobile devices.
Video-Assisted Buying Experience: Video FAQs provided quick insights into product benefits, making it easier for customers to move toward a purchase decision.