Palmes
Getting Started
OutreachRight Helps Palmes Launch a Global D2C Store in 6 Weeks, Saving Over $33,600 Annually.
OutreachRight Helps Palmes Launch a Global D2C Store in 6 Weeks, Saving Over $33,600 Annually.
Key Takeaways:
Rapid Global Launch: OutreachRight enabled Palmes to go from design to a fully operational global e-commerce store in just six weeks, selling in over 40 countries with support for four different currencies.
Significant Cost Savings: By moving from Shopify Plus to OutreachRight’s MedusaJS-based solution, Palmes saved over $33,600 annually, eliminating high platform and plugin costs.
Scalable, Flexible Solution: Medusa’s open-source framework provided Palmes with complete control over their e-commerce operations, allowing them to implement custom multi-region and multi-currency functionality while maintaining a seamless brand experience.
Optimized Checkout and UX: With integrations for Stripe, Klarna, and PayPal, customers across various regions enjoy a smooth and localized checkout experience, increasing conversion rates and customer satisfaction.
Centralized Management with Intuitive Dashboard: With Medusa’s user-friendly admin dashboard, Palmes can efficiently manage products, orders, returns, and configurations across multiple regions and currencies—all from a single platform.
Client Overview:
Client: Palmes
Industry: Direct-to-consumer menswear
Project Focus: Global Storefront Launch with Multi-Region Support
Platform: OutreachRight’s Custom MedusaJS Solution
Key Takeaways:
Rapid Global Launch: OutreachRight enabled Palmes to go from design to a fully operational global e-commerce store in just six weeks, selling in over 40 countries with support for four different currencies.
Significant Cost Savings: By moving from Shopify Plus to OutreachRight’s MedusaJS-based solution, Palmes saved over $33,600 annually, eliminating high platform and plugin costs.
Scalable, Flexible Solution: Medusa’s open-source framework provided Palmes with complete control over their e-commerce operations, allowing them to implement custom multi-region and multi-currency functionality while maintaining a seamless brand experience.
Optimized Checkout and UX: With integrations for Stripe, Klarna, and PayPal, customers across various regions enjoy a smooth and localized checkout experience, increasing conversion rates and customer satisfaction.
Centralized Management with Intuitive Dashboard: With Medusa’s user-friendly admin dashboard, Palmes can efficiently manage products, orders, returns, and configurations across multiple regions and currencies—all from a single platform.
Client Overview:
Client: Palmes
Industry: Direct-to-consumer menswear
Project Focus: Global Storefront Launch with Multi-Region Support
Platform: OutreachRight’s Custom MedusaJS Solution
Challenge: Scaling a Global Brand in 40+ Markets Without Limitations
Challenge: Scaling a Global Brand in 40+ Markets Without Limitations
Palmes, a menswear brand rooted in tennis culture, wanted to take its unique vision global, selling tennis wear and accessories to over 40 countries. Founded in 2021, Palmes needed a platform that offered robust multi-currency support, the ability to manage multiple regions, and a design that could reflect its brand identity.
Traditional platforms like Shopify and Magento couldn’t offer the flexibility or cost-efficiency they needed. Managing multi-regional configurations on these platforms would have resulted in costly subscription plans, limited customization options, and a poor return on investment.
Palmes, a menswear brand rooted in tennis culture, wanted to take its unique vision global, selling tennis wear and accessories to over 40 countries. Founded in 2021, Palmes needed a platform that offered robust multi-currency support, the ability to manage multiple regions, and a design that could reflect its brand identity.
Traditional platforms like Shopify and Magento couldn’t offer the flexibility or cost-efficiency they needed. Managing multi-regional configurations on these platforms would have resulted in costly subscription plans, limited customization options, and a poor return on investment.
Solution: An All-in-One Global Storefront Built on MedusaJS
Solution: An All-in-One Global Storefront Built on MedusaJS
OutreachRight partnered with Palmes to deliver a fully customized e-commerce solution that enabled them to cater to a global audience from day one. Using Medusa’s composable architecture, we built a scalable D2C storefront capable of supporting four currencies, 40+ markets, and a high-performing checkout experience—all without the high cost of traditional platforms.
Key Features Implemented:
Multi-Currency and Multi-Region Support: Configured different currencies and pricing strategies for each region, allowing Palmes to optimize their revenue across diverse markets.
Localized Checkout Experience: Integrated Stripe, Klarna, and PayPal to provide region-specific payment options, improving checkout conversion rates.
Composable Storefront Architecture: Used Gatsby to build a fast, high-performing Jamstack frontend, providing customers with a seamless and visually engaging shopping experience.
Scalable Tech Stack: Medusa’s open-source, headless architecture ensured Palmes could extend their platform as they grow, without being locked into rigid platform fees.
Intuitive Admin Dashboard for Centralized Management: Medusa’s admin dashboard allows Palmes to manage their products, orders, returns, and configurations for all 40+ regions and currencies from a single, user-friendly interface. This eliminates the need for managing separate dashboards, saving both time and operational costs.
"Our goal was to build a unique, high-performing e-commerce store that could scale globally without being burdened by traditional platform costs and limitations. OutreachRight’s MedusaJS solution not only delivered on that promise but did so in record time."
— Nikolaj k, Founder Palmes
Significant Cost Savings
Palmes was originally considering Shopify Plus for their e-commerce platform, but the high annual costs—starting at $33,600—made it less appealing. Additionally, the necessary plugins and add-on costs would have pushed the total annual expenses well over $39,600. OutreachRight provided Palmes with a MedusaJS-based solution that met all their functional requirements and delivered a 70% reduction in annual platform costs.
By eliminating recurring subscription fees and reducing dependency on third-party plugins, Palmes saved over $26,880 in the first year alone. This significant cost savings allowed the company to reinvest those funds into other growth initiatives, such as marketing and product expansion.
Outcome:
First-Year Savings: $10,880
Ongoing Annual Savings: $25,200
ROI in Less Than 12 Months: Reinvested savings into scaling and improving user experience.
Scalable, Flexible Solution
Palmes required a platform that could scale as they grew and adapt to new markets without the need for costly overhauls or extensive technical debt. OutreachRight’s MedusaJS implementation provided a flexible, open-source framework that allowed for complete control over e-commerce operations. Unlike Shopify and Magento, which require costly adjustments for multi-currency and regional features, Medusa’s architecture allowed Palmes to configure their storefront according to specific regional needs right out of the box.
With Medusa, Palmes was able to:
Support multiple currencies for different regions without complex configuration.
Tailor pricing and product availability are based on market-specific demands.
Implement unique brand elements on the storefront that reflect their identity.
The result is a platform that not only meets Palmes’ current needs but can also scale effortlessly as it expand to new regions, add more product lines, and grow their business.
Outcome:
Multi-Currency Support: Seamlessly added four different currencies at launch.
Multi-Region Configuration: Customized storefronts for 40+ markets.
Future-Proof Flexibility: Easy to add new integrations and scale the business.
Optimized Checkout and User Experience
Palmes’ diverse customer base spans multiple regions, each with distinct payment preferences and expectations. OutreachRight leveraged Medusa’s plugin ecosystem to integrate a variety of payment providers, including Stripe, Klarna, and PayPal, to deliver a smooth and localized checkout experience.
By allowing customers to choose from region-specific payment options, Palmes saw an increase in checkout completion rates and customer satisfaction. Additionally, the storefront’s performance, built using Gatsby, provided a lightning-fast experience that reduced cart abandonment and ensured users stayed engaged throughout the purchasing journey.
Outcome:
Localized Payment Options: Supported Stripe, Klarna, and PayPal across different regions.
Increased Checkout Conversion Rates: Due to optimized user flows and payment preferences.
Blazing Fast Storefront: Reduced cart abandonment with a high-performing frontend built on Gatsby.
Centralized Management with Intuitive Dashboard
Managing multiple regions and currencies often requires complex dashboards and fragmented workflows. However, OutreachRight’s MedusaJS solution offered Palmes a streamlined, intuitive admin dashboard that allows them to oversee their entire global operation from one central location.
With Medusa’s user-friendly admin panel, Palmes can efficiently handle orders, returns, product listings, and configurations across all 40+ countries and four currencies without switching between different systems. This centralized approach not only simplifies daily operations but also reduces overhead costs by minimizing administrative complexities.
Outcome:
Unified Dashboard Management: Manage 40+ countries and currencies from a single platform.
Simplified Operations: Reduced operational complexity, saving time and resources.
Enhanced Productivity: Allowed Palmes to focus on strategic growth rather than administrative tasks.
OutreachRight partnered with Palmes to deliver a fully customized e-commerce solution that enabled them to cater to a global audience from day one. Using Medusa’s composable architecture, we built a scalable D2C storefront capable of supporting four currencies, 40+ markets, and a high-performing checkout experience—all without the high cost of traditional platforms.
Key Features Implemented:
Multi-Currency and Multi-Region Support: Configured different currencies and pricing strategies for each region, allowing Palmes to optimize their revenue across diverse markets.
Localized Checkout Experience: Integrated Stripe, Klarna, and PayPal to provide region-specific payment options, improving checkout conversion rates.
Composable Storefront Architecture: Used Gatsby to build a fast, high-performing Jamstack frontend, providing customers with a seamless and visually engaging shopping experience.
Scalable Tech Stack: Medusa’s open-source, headless architecture ensured Palmes could extend their platform as they grow, without being locked into rigid platform fees.
Intuitive Admin Dashboard for Centralized Management: Medusa’s admin dashboard allows Palmes to manage their products, orders, returns, and configurations for all 40+ regions and currencies from a single, user-friendly interface. This eliminates the need for managing separate dashboards, saving both time and operational costs.
"Our goal was to build a unique, high-performing e-commerce store that could scale globally without being burdened by traditional platform costs and limitations. OutreachRight’s MedusaJS solution not only delivered on that promise but did so in record time."
— Nikolaj k, Founder Palmes
Significant Cost Savings
Palmes was originally considering Shopify Plus for their e-commerce platform, but the high annual costs—starting at $33,600—made it less appealing. Additionally, the necessary plugins and add-on costs would have pushed the total annual expenses well over $39,600. OutreachRight provided Palmes with a MedusaJS-based solution that met all their functional requirements and delivered a 70% reduction in annual platform costs.
By eliminating recurring subscription fees and reducing dependency on third-party plugins, Palmes saved over $26,880 in the first year alone. This significant cost savings allowed the company to reinvest those funds into other growth initiatives, such as marketing and product expansion.
Outcome:
First-Year Savings: $10,880
Ongoing Annual Savings: $25,200
ROI in Less Than 12 Months: Reinvested savings into scaling and improving user experience.
Scalable, Flexible Solution
Palmes required a platform that could scale as they grew and adapt to new markets without the need for costly overhauls or extensive technical debt. OutreachRight’s MedusaJS implementation provided a flexible, open-source framework that allowed for complete control over e-commerce operations. Unlike Shopify and Magento, which require costly adjustments for multi-currency and regional features, Medusa’s architecture allowed Palmes to configure their storefront according to specific regional needs right out of the box.
With Medusa, Palmes was able to:
Support multiple currencies for different regions without complex configuration.
Tailor pricing and product availability are based on market-specific demands.
Implement unique brand elements on the storefront that reflect their identity.
The result is a platform that not only meets Palmes’ current needs but can also scale effortlessly as it expand to new regions, add more product lines, and grow their business.
Outcome:
Multi-Currency Support: Seamlessly added four different currencies at launch.
Multi-Region Configuration: Customized storefronts for 40+ markets.
Future-Proof Flexibility: Easy to add new integrations and scale the business.
Optimized Checkout and User Experience
Palmes’ diverse customer base spans multiple regions, each with distinct payment preferences and expectations. OutreachRight leveraged Medusa’s plugin ecosystem to integrate a variety of payment providers, including Stripe, Klarna, and PayPal, to deliver a smooth and localized checkout experience.
By allowing customers to choose from region-specific payment options, Palmes saw an increase in checkout completion rates and customer satisfaction. Additionally, the storefront’s performance, built using Gatsby, provided a lightning-fast experience that reduced cart abandonment and ensured users stayed engaged throughout the purchasing journey.
Outcome:
Localized Payment Options: Supported Stripe, Klarna, and PayPal across different regions.
Increased Checkout Conversion Rates: Due to optimized user flows and payment preferences.
Blazing Fast Storefront: Reduced cart abandonment with a high-performing frontend built on Gatsby.
Centralized Management with Intuitive Dashboard
Managing multiple regions and currencies often requires complex dashboards and fragmented workflows. However, OutreachRight’s MedusaJS solution offered Palmes a streamlined, intuitive admin dashboard that allows them to oversee their entire global operation from one central location.
With Medusa’s user-friendly admin panel, Palmes can efficiently handle orders, returns, product listings, and configurations across all 40+ countries and four currencies without switching between different systems. This centralized approach not only simplifies daily operations but also reduces overhead costs by minimizing administrative complexities.
Outcome:
Unified Dashboard Management: Manage 40+ countries and currencies from a single platform.
Simplified Operations: Reduced operational complexity, saving time and resources.
Enhanced Productivity: Allowed Palmes to focus on strategic growth rather than administrative tasks.
Conclusion
Conclusion
OutreachRight’s custom MedusaJS solution empowered Palmes to achieve a rapid global launch, realize significant cost savings, and manage their international e-commerce operations with ease. With a scalable, future-proof platform and an intuitive admin dashboard, Palmes is now well-positioned to continue growing their brand across new markets without the constraints of traditional platforms like Shopify or Magento.
Book a free strategy call with us today if your business is ready to explore a more flexible and cost-effective e-commerce solution.
OutreachRight’s custom MedusaJS solution empowered Palmes to achieve a rapid global launch, realize significant cost savings, and manage their international e-commerce operations with ease. With a scalable, future-proof platform and an intuitive admin dashboard, Palmes is now well-positioned to continue growing their brand across new markets without the constraints of traditional platforms like Shopify or Magento.
Book a free strategy call with us today if your business is ready to explore a more flexible and cost-effective e-commerce solution.
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