Palmes

OutreachRight partnered with Palmes to deliver a fully customized e-commerce solution that enabled them to cater to a global audience from day one. Using Medusa’s composable architecture, we built a scalable D2C storefront capable of supporting four currencies, 40+ markets, and a high-performing checkout experience—all without the high cost of traditional platforms.

Key Features Implemented:

• Multi-Currency and Multi-Region Support: Configured different currencies and pricing strategies for each region, allowing Palmes to optimize their revenue across diverse markets.

• Localized Checkout Experience: Integrated Stripe, Klarna, and PayPal to provide region-specific payment options, improving checkout conversion rates.

• Composable Storefront Architecture: Used Gatsby to build a fast, high-performing Jamstack frontend, providing customers with a seamless and visually engaging shopping experience.

• Scalable Tech Stack: Medusa’s open-source, headless architecture ensured Palmes could extend their platform as they grow, without being locked into rigid platform fees.

• Intuitive Admin Dashboard for Centralized Management: Medusa’s admin dashboard allows Palmes to manage their products, orders, returns, and configurations for all 40+ regions and currencies from a single, user-friendly interface. This eliminates the need for managing separate dashboards, saving both time and operational costs.

"Our goal was to build a unique, high-performing e-commerce store that could scale globally without being burdened by traditional platform costs and limitations. OutreachRight’s MedusaJS solution not only delivered on that promise but did so in record time."
— Nikolaj k, Founder Palmes

Significant Cost Savings

Palmes was originally considering Shopify Plus for their e-commerce platform, but the high annual costs—starting at $33,600—made it less appealing. Additionally, the necessary plugins and add-on costs would have pushed the total annual expenses well over $39,600. OutreachRight provided Palmes with a MedusaJS-based solution that met all their functional requirements and delivered a 70% reduction in annual platform costs.

By eliminating recurring subscription fees and reducing dependency on third-party plugins, Palmes saved over $26,880 in the first year alone. This significant cost savings allowed the company to reinvest those funds into other growth initiatives, such as marketing and product expansion.

Outcome:

• First-Year Savings: $10,880

• Ongoing Annual Savings: $25,200

• ROI in Less Than 12 Months: Reinvested savings into scaling and improving user experience.

Scalable, Flexible Solution

Palmes required a platform that could scale as they grew and adapt to new markets without the need for costly overhauls or extensive technical debt. OutreachRight’s MedusaJS implementation provided a flexible, open-source framework that allowed for complete control over e-commerce operations. Unlike Shopify and Magento, which require costly adjustments for multi-currency and regional features, Medusa’s architecture allowed Palmes to configure their storefront according to specific regional needs right out of the box.

With Medusa, Palmes was able to:

• Support multiple currencies for different regions without complex configuration.

• Tailor pricing and product availability are based on market-specific demands.

• Implement unique brand elements on the storefront that reflect their identity.

The result is a platform that not only meets Palmes’ current needs but can also scale effortlessly as it expand to new regions, add more product lines, and grow their business.

Outcome:

• Multi-Currency Support: Seamlessly added four different currencies at launch.

• Multi-Region Configuration: Customized storefronts for 40+ markets.

• Future-Proof Flexibility: Easy to add new integrations and scale the business.

Optimized Checkout and User Experience

Palmes’ diverse customer base spans multiple regions, each with distinct payment preferences and expectations. OutreachRight leveraged Medusa’s plugin ecosystem to integrate a variety of payment providers, including Stripe, Klarna, and PayPal, to deliver a smooth and localized checkout experience.

By allowing customers to choose from region-specific payment options, Palmes saw an increase in checkout completion rates and customer satisfaction. Additionally, the storefront’s performance, built using Gatsby, provided a lightning-fast experience that reduced cart abandonment and ensured users stayed engaged throughout the purchasing journey.

Outcome:

• Localized Payment Options: Supported Stripe, Klarna, and PayPal across different regions.

• Increased Checkout Conversion Rates: Due to optimized user flows and payment preferences.

• Blazing Fast Storefront: Reduced cart abandonment with a high-performing frontend built on Gatsby.

Centralized Management with Intuitive Dashboard

Managing multiple regions and currencies often requires complex dashboards and fragmented workflows. However, OutreachRight’s MedusaJS solution offered Palmes a streamlined, intuitive admin dashboard that allows them to oversee their entire global operation from one central location.

With Medusa’s user-friendly admin panel, Palmes can efficiently handle orders, returns, product listings, and configurations across all 40+ countries and four currencies without switching between different systems. This centralized approach not only simplifies daily operations but also reduces overhead costs by minimizing administrative complexities.

Outcome:

• Unified Dashboard Management: Manage 40+ countries and currencies from a single platform.

• Simplified Operations: Reduced operational complexity, saving time and resources.

• Enhanced Productivity: Allowed Palmes to focus on strategic growth rather than administrative tasks.