Boosting Conversion Rates by 7% for Pawscare’s Pet Clothing Line

Pawscare, a popular pet care brand, faced challenges in their pet clothing business as customers struggled with picking the right size and understanding how each product would feel for their pets. These concerns led to hesitation and abandoned carts, impacting their conversion rates. Pawscare approached OutreachRight to address these issues and create a more engaging, informative shopping experience for pet parents.

OutreachRight implemented a comprehensive solution, from designing intuitive size guides to creating video storytelling for each product. These enhancements helped Pawscare increase conversions by 7% and significantly improved customer confidence in purchasing.

The Results

7% Increase in conversion rate for pet clothing purchases
Improved Customer Confidence through better product information and sizing guides
Enhanced Engagement with interactive product pages and video storytelling

7% Increase in conversion rate for pet clothing purchases
Improved Customer Confidence through better product information and sizing guides
Enhanced Engagement with interactive product pages and video storytelling

TRANSFORMATION

The Before and After Transformation

Before

Unclear Sizing Guidance: Customers were unsure how to select the correct size for their pets, leading to frequent cart abandonment.
Lack of Material Information: Pet parents couldn’t easily assess if the fabric would be comfortable or suitable for their dog, affecting purchase decisions.
Static Product Pages: Without interactive elements or detailed descriptions, product pages struggled to engage customers.

After

Detailed Sizing Guides: We developed an easy-to-follow sizing guide that showed pet parents how to measure their pets accurately, reducing uncertainty around size selection.
Enhanced Product Descriptions with Material Details: Each product page was updated to include specific information on fabric type, comfort, and suitability for various dog breeds. Icons and concise descriptions allowed customers to quickly assess each product.
Video Storytelling: Short videos showcasing dogs wearing each item were added to the product pages, demonstrating fit, comfort, and movement. These videos helped customers visualize how each product would look and feel on their pets, greatly enhancing engagement and trust.

The Before and After Transformation

Before

Unclear Sizing Guidance: Customers were unsure how to select the correct size for their pets, leading to frequent cart abandonment.
Lack of Material Information: Pet parents couldn’t easily assess if the fabric would be comfortable or suitable for their dog, affecting purchase decisions.
Static Product Pages: Without interactive elements or detailed descriptions, product pages struggled to engage customers.

After

Detailed Sizing Guides: We developed an easy-to-follow sizing guide that showed pet parents how to measure their pets accurately, reducing uncertainty around size selection.
Enhanced Product Descriptions with Material Details: Each product page was updated to include specific information on fabric type, comfort, and suitability for various dog breeds. Icons and concise descriptions allowed customers to quickly assess each product.
Video Storytelling: Short videos showcasing dogs wearing each item were added to the product pages, demonstrating fit, comfort, and movement. These videos helped customers visualize how each product would look and feel on their pets, greatly enhancing engagement and trust.

RESULTS

Conversion Rate Improvement: The improvements led to a 7% increase in conversion rates for pet clothing items.
Higher Engagement: Video storytelling and interactive elements increased time spent on product pages and reduced bounce rates.
Customer Confidence: Detailed size guides and material information allowed pet parents to make confident, informed choices, resulting in fewer returns.

Conversion Rate Improvement: The improvements led to a 7% increase in conversion rates for pet clothing items.
Higher Engagement: Video storytelling and interactive elements increased time spent on product pages and reduced bounce rates.
Customer Confidence: Detailed size guides and material information allowed pet parents to make confident, informed choices, resulting in fewer returns.

TESTIMONIAL

In Their Own Words

"The changes OutreachRight implemented have transformed our pet clothing sales. Our customers love the detailed sizing guides and product videos—it’s made shopping so much easier for pet parents. Our conversion rates have never looked better!"

-Mark Peterson,Co-Founder and Head of Product Development

In Their Own Words

-Mark Peterson,Co-Founder and Head of Product Development

CONCLUSION

Key Takeaways

Clear Sizing Guides Reduce Abandonment: Providing easy-to-use size charts helped customers make confident purchasing decisions, increasing conversions.
Enhanced Product Details Build Trust: Adding fabric and suitability information reassured pet parents, reducing hesitation.
Video Storytelling Engages Customers: Videos showcasing real pets wearing the products made the pages more interactive and engaging, leading to higher sales.

Key Takeaways

Clear Sizing Guides Reduce Abandonment: Providing easy-to-use size charts helped customers make confident purchasing decisions, increasing conversions.
Enhanced Product Details Build Trust: Adding fabric and suitability information reassured pet parents, reducing hesitation.
Video Storytelling Engages Customers: Videos showcasing real pets wearing the products made the pages more interactive and engaging, leading to higher sales.