Increasing Conversion Rates by 8% for Supertails

Supertails, a popular pet care brand, offers an extensive range of products from food and grooming to healthcare and accessories. While their product selection was vast, customers faced challenges in locating items tailored to their pet's specific needs, particularly for breed-specific products. Supertails enlisted OutreachRight to address these issues by refining product categorization, implementing breed-specific recommendations, and enhancing post-purchase upsells.

These strategic improvements resulted in an 8% increase in conversion rates, higher engagement, and a notable boost in average order value.

The Results

8% Increase in conversion rate, raising it from 3% to 11%
$300k Additional Revenue generated through tailored product discovery and strategic upselling
20% Higher Average Order Value (AOV) achieved via breed-specific recommendations and post-purchase upsells

8% Increase in conversion rate, raising it from 3% to 11%
$300k Additional Revenue generated through tailored product discovery and strategic upselling
20% Higher Average Order Value (AOV) achieved via breed-specific recommendations and post-purchase upsells

TRANSFORMATION

The Before and After Transformation

Before

Generalized Product Listings: Without breed-specific recommendations, customers found it challenging to identify products that catered to the unique needs of their pets, leading to hesitation and drop-offs.
Unclear Catalog Organization: Product categories lacked segmentation, making it difficult for customers to navigate and locate specific items, particularly within extensive collections like food and accessories.
Limited Upsell Opportunities: Supertails didn’t have an effective post-checkout upsell process, missing opportunities to recommend complementary products based on purchases, which impacted AOV.

After

Breed-Specific Recommendation Pages: We introduced dedicated “By Breed” pages, enabling customers to easily find products that matched their pet's specific breed requirements. This tailored approach simplified decision-making and increased customer satisfaction.
Refined Catalog Segmentation: The catalog was restructured with clearer, more specific categories, allowing customers to filter by product type, pet type, and specific needs. This improved product discovery, increased engagement, and reduced drop-offs.
Post-Checkout Upsell Bundles: We implemented a post-checkout upsell feature, offering product bundles based on the customer’s initial purchase. This addition led to a 20% increase in AOV, as customers were more likely to add recommended products to their orders.

The Before and After Transformation

Before

Generalized Product Listings: Without breed-specific recommendations, customers found it challenging to identify products that catered to the unique needs of their pets, leading to hesitation and drop-offs.
Unclear Catalog Organization: Product categories lacked segmentation, making it difficult for customers to navigate and locate specific items, particularly within extensive collections like food and accessories.
Limited Upsell Opportunities: Supertails didn’t have an effective post-checkout upsell process, missing opportunities to recommend complementary products based on purchases, which impacted AOV.

After

Breed-Specific Recommendation Pages: We introduced dedicated “By Breed” pages, enabling customers to easily find products that matched their pet's specific breed requirements. This tailored approach simplified decision-making and increased customer satisfaction.
Refined Catalog Segmentation: The catalog was restructured with clearer, more specific categories, allowing customers to filter by product type, pet type, and specific needs. This improved product discovery, increased engagement, and reduced drop-offs.
Post-Checkout Upsell Bundles: We implemented a post-checkout upsell feature, offering product bundles based on the customer’s initial purchase. This addition led to a 20% increase in AOV, as customers were more likely to add recommended products to their orders.

RESULTS

Conversion Rate Boost: An 8% increase in conversion rate, moving from 3% to 11%, was achieved following these enhancements.
Revenue Growth: Supertails saw an additional $300k in revenue, driven by improved product discovery and effective upselling.
Higher AOV: The breed-specific pages and post-purchase upsells led to a 20% increase in AOV, as customers added more tailored products to their carts.

Conversion Rate Boost: An 8% increase in conversion rate, moving from 3% to 11%, was achieved following these enhancements.
Revenue Growth: Supertails saw an additional $300k in revenue, driven by improved product discovery and effective upselling.
Higher AOV: The breed-specific pages and post-purchase upsells led to a 20% increase in AOV, as customers added more tailored products to their carts.

TESTIMONIAL

In Their Own Words

"The updates from OutreachRight have completely transformed our customer experience. The breed-specific pages and post-purchase recommendations make it easy for our customers to find exactly what they need, and we’ve seen incredible growth in both conversions and order values."

- James Lee , Director of Business Development

In Their Own Words

- James Lee , Director of Business Development

CONCLUSION

Key Takeaways

Simplified Product Selection with Breed-Specific Pages: Dedicated pages by breed allowed customers to quickly find relevant products, increasing engagement and confidence.
Improved Catalog Organization: Clearer segmentation in the catalog made it easier for customers to navigate, resulting in higher conversions.
Increased AOV with Post-Purchase Upsells: Tailored upsell recommendations encouraged customers to add complementary items, driving up average order values.

Key Takeaways

Simplified Product Selection with Breed-Specific Pages: Dedicated pages by breed allowed customers to quickly find relevant products, increasing engagement and confidence.
Improved Catalog Organization: Clearer segmentation in the catalog made it easier for customers to navigate, resulting in higher conversions.
Increased AOV with Post-Purchase Upsells: Tailored upsell recommendations encouraged customers to add complementary items, driving up average order values.